...but somewhere failed to create the ‘durable’ effect!
From launching the slimmest handset – the C100 phone – in 2003 to introducing the 
SGH T500 mobile that was produced primarily for women who were style savvy, Samsung has concentrated on product enhancements while innovating with each offering. Like myriad brands boasting of a brand ambassador, Samsung first tried its hands at cricketer Virendra Sehwag for promoting its N380 handsets; and later hooked on John Abraham.
“Samsung has always stood for style. But we realised that for the last two years, every player has been launching stylish pieces; we thought while style gives an edge,
SGH T500 mobile that was produced primarily for women who were style savvy, Samsung has concentrated on product enhancements while innovating with each offering. Like myriad brands boasting of a brand ambassador, Samsung first tried its hands at cricketer Virendra Sehwag for promoting its N380 handsets; and later hooked on John Abraham.“Samsung has always stood for style. But we realised that for the last two years, every player has been launching stylish pieces; we thought while style gives an edge,
we should have substance too,” says Samir Miglani, Business Head (Mobile), Cheil Communications (Samsung’s in-house advertising agency). With the number of mobile phones stolen touching the roof, Samsung thoughtfully launched the mobile tracker feature. “If a phone gets stolen, it’s not just a matter of a few thousands but loss of important information on the cell, like personal messages, contacts, et al,” offers Samir.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Labels: IIPM, IIPM SATBARI, IIPM TOWER B-27 QUTUB INSTITUTIONAL AREA NEW DELHI-110016, SATBARI CAMPUS
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