‘Carmichael House’

Turning towards the high-end fashion segment, Indian brands are rolling up to give the consumers strokes of global fashion. S. Kumars lately roped in international brand Escada and is now eying your ‘sweet home’ with their new home textile brand ‘Carmichael House’. “Every body wants a lifestyle brand and bringing all of them under one roof gives the consumer an array of products to choose from,” feels Taroon Joshi, CEO of S. Kumars. With a product portfolio ranging from curtains to coaster, the company is gung-ho taking the brand to 96 cities through exclusive Carmichael outlets (investing Rs.360 crore).

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Source:- IIPM Editorial

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