Youth is the latest mantra & Zee is next

After a spate of announcements of launches in the general entertainment genre of Indian television by many players, Zee Group has also announced their plans to launch their second general entertainment channel. Zee Entertainment Enterprise Ltd. will launch a youth channel called ZeeNext, which will focus on a younger audience ‘without alienating the higher age group’. However, the company has abstained from revealing the actual date of the launch and the investment that will go into the venture. Recently, the Indian television industry has seen a lot of efforts by existing and new players in weaning the youth of the country towards the general entertainment channel segment by either pepping up their offerings or by announcing new channels.

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative


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