ESPN’s new ‘cricketing’ takeover
ESPN has now bought over the 14- year-old cricket website cricinfo.com (part of the Wisden Group) – that is the bible of cricket in the online world. The amount of money that has been traded has not yet been made public. Globally, the website
which has an audience of more than 7 million each month, also supplies content to mobile phones and news portals. What has worked like magic for the site is the combination of live ball-by-ball coverage of all Tests and One-Day-International matches, news and features written by some of the world’s best cricket writers, and in-depth statistics on the 3,000 international and 45,000 first class cricketers to have played the game. The merger of those two resources has made Cricinfo the world’s leading cricket website. According to Cricinfo’s press release, the site now joins a stable of top-drawer sports websites including ESPN.com, the USs premier online sports destination, and ESPNsoccernet.com – the world’s leading English-language football website. “Growing our business in the online world is vital for us to serve sports fans,” said Russell Wolff, Managing Director of ESPNInternational. “Cricinfo is a tremendous property with a great fan base and it will be a strong addition to ESPN.” Mark Getty, director of the Wisden Group, had this to say: “Cricinfo has developed into a significant cricket brand in its own right, combining huge global popularity with strong commercial success. ESPN is a major sports broadcaster and international rights holder and will provide the perfect environment for Cricinfo to further realise its enormous potential.” Timed beautifully, we’d say!
which has an audience of more than 7 million each month, also supplies content to mobile phones and news portals. What has worked like magic for the site is the combination of live ball-by-ball coverage of all Tests and One-Day-International matches, news and features written by some of the world’s best cricket writers, and in-depth statistics on the 3,000 international and 45,000 first class cricketers to have played the game. The merger of those two resources has made Cricinfo the world’s leading cricket website. According to Cricinfo’s press release, the site now joins a stable of top-drawer sports websites including ESPN.com, the USs premier online sports destination, and ESPNsoccernet.com – the world’s leading English-language football website. “Growing our business in the online world is vital for us to serve sports fans,” said Russell Wolff, Managing Director of ESPNInternational. “Cricinfo is a tremendous property with a great fan base and it will be a strong addition to ESPN.” Mark Getty, director of the Wisden Group, had this to say: “Cricinfo has developed into a significant cricket brand in its own right, combining huge global popularity with strong commercial success. ESPN is a major sports broadcaster and international rights holder and will provide the perfect environment for Cricinfo to further realise its enormous potential.” Timed beautifully, we’d say!For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies
Labels: ARINDAM CHAUDHURI, IIPM, IIPM INTERNATIONAL, MANAGEMENT GURU PROFESSOR ARINDAM CHAUDHURI
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