The BIG Fight!

William Bernbach, the greatest guru of advertising, once said, “You can say the right thing about a product and nobody will listen. But you’ve get to say it in such a way that people will feel it in their gut; because if they don’t feel that, nothing will happen.” The battle for market share is really tough, with so many competitors in every product category. The most significant way to win, is to make your mark quickly and indelibly. And the fastest way to ensuring the viewer’s attention towards your product is through the mother of all big fights, namely, comparative advertising. It’s one of the most potent arrows in the strategy quiver of advertising. Hence, only the bravest should use it. And generally, only the bravest do!

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Read more:-

• IIPM Links
• BIL plays a winning hand
• More about IIPM
• GE Money takeovers Thai bank
• ‘Park’ your savings!
• Rite Aid acquires to aid its drug stores
• ...yeh Hindustan hamaraa...
• what might Syria want?
• Gateway Technologies
• Oil is China’s most lethal weapon
• RECOGNIZING YOUR MOTIVES
• “Baluchistan has been ignored for 50 years.”
• Being safety smart right from the start is quite logical, but ...
• IIPM Students Life > Campus Resources
• Log on to the FESTIVE SEASON
• IIPM PUBLICATOIN Dollar’s ebbing dominance in the global financial ...
• The minicomputer building kit became the cover of Popular ...
• IIPM Academics > Faculty
• Thomas E. Kurtz
• Webbed: Until death do us part

India in MOTION

What is common between Lalu Prasad Yadav, Ratan Tata and C. Y. Gopinath? The first one is a hard-core politician busy re-inventing himself as a transformational CEO. The second is busy changing the venerated Tata group into a multinational conglomerate. And the third is a first generation entrepreneur who has created a market that did not exist before. On the face of it, there is not much that is similar between the three. And yet, there is a common thread that links the three together. They are symbols of the relatively quiet and unheralded manner in which the transportation sector in India is undergoing a revolution. While analysts and the media have been singing hosannas to well hyped sectors like information technology (IT) and telecom, people like Yadav, Tata and Gopinath are ensuring that efficient, cost effective and fast transportation is quietly making India Inc. much more competitive than it was even a few years ago.

Road transport, air cargo, freight movement through railways have all undergone a dramatic makeover in the last few years. Exporters are happy now that shipments are not unduly delayed; companies are happy since products are taking much less time to reach destined markets. Says Rahul Ahuja, a Gurgaon based readymade garments exporter, “I had almost lost my credibility with customers in Europe and North America because of delayed shipments. That’s a thing of the past now.” Shashank Singh, owner of a fleet of ten trucks, echoes the same view: “I could never know earlier if my truck would reach Mumbai from Delhi in seven days or not. Now, I know for certain that it takes three days at the most.” The Indian Railways under Lalu Yadav too has made life easier for companies ferrying bulky goods. Perhaps the only bad news coming from the transport front is from the water transport segment, with Indian ports still a nightmare.

The primary reasons behind this quiet revolution in the transport sector in India are reform-oriented policies that have improved the quality of highways and roads, allowed air cargo to grow at a rapid rate and make Indian Railways a reliable transporter.

The positive impact on passenger traffic is far more visible than in the freight segment. Millions of Indians now fl y because of low cost airlines. More than one million cars will be manufactured this year in India. And Lalu Yadav’s innovative initiatives are making train travel a much better experience for Indians. Then again, new services like the Delhi Metro show a glimmer of hope that urban transport and commuting in India need not be a nightmare. Who knows, Indian transport might just deliver the goods for India Inc.

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Read more:-

1. IIPM News Links
2. IIPM-Think Tank Production
3. Coffee, Tea & me
4. Take no prisoners! (IIPM Editorial Article)
5. …and a day!
6. IIPM-4Ps:- SPARE THE LAW, SPOIL THEIR ETHICS!
7. IIPM - DR-CAFTA
8. We want everything you cannot provide!

...yeh Hindustan hamaraa...

It makes a great eyeball-grabbing story for television, every time a senior politician is caught accepting bribes or shielding criminals. Minister of State for Home, Manikrao Gavit, was no exception when he was caught on audio-tape talking to a western UP gangster lodged in jail. A TV channel flashed the story for over two hours at a stretch, kicking off a row.

But, instead of defending himself and clinging to the chair, Gavit demanded a thorough probe into the incident. He also shunned all trappings of a ministerial office till cleared of the charge. Political leaders, cutting across party lines, rallied around this Minister. The Home Minister, Shivraj Patil, gave him a clean chit. As Deputy Leader of the opposition in Rajya Sabha, even Sushma Swaraj vouched for his innocence. Interestingly, a CBI investigation into the authenticity of the tape using audio spectrography found the Minister’s voice not matching with that in the tape. Two days later, CBI even arrested two persons, alleging that they were the persons in the taped conversation. Interestingly again, so far, nothing has been done against the TV channel that relayed the fake conversation without verifying its authenticity. But still, what has not been brought out in this controversy is the fact that Gavit, who is known for his clean image, has won a massive number of eight consecutive Lok Sabha polls. His insistence on the probe, as well as his giving up off all ministerial powers till he was cleared of charges, are traits that were seen many ages ago in Indian politics. If only Indian politicians could follow his example... someday...

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Read more:-

• Take no prisoners! (IIPM Editorial Article)
• Story About IIPM-The Indian Institute of Planning and Management
• IIPM-Publications:- The czar of IT steps down
• IIPM Links
• Coffee, Tea & me

Louis Vuitton Malletier (LVM), the leading French designer brand of fashion and leather goods, is ready to treat the fashion conscious Indians now. The iconic fashion brand has received the Foreign Investment Promotion Board (FIPB) nod to acquire a 51% equity stake in Mumbai-based LV Trading, which owns a retail store each in Mumbai and Delhi. LV Trading under a non-exclusive distribution agreement with LVM has already been selling Louis Vuitton brands in India.

LVM is a part of Louis Vuitton Moet Hennessey (LVMH), a leading luxury products group in the world. Leather goods, shoes, watches, jewellery, textiles, writing instruments, luggage bags, sunglasses and accessories are the various offerings that LVM would be retailing in India. However, luxury brands of LVMH like Tag Heuer and Christian Dior will continue to be sold separately.

As per the agreement, LVM will be the majority shareholder in the newly formed joint venture and will be investing through equity shares and purchase of non-convertible preference shares. The total investment will finally amount to Rs.57 million, out of which about Rs.15 million will be invested for picking up the stake holding.

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Read more:-

• IIPM-Publications:- The czar of IT steps down
• IIPM Links
• TomKat to the rescue!
• 'Normal Indian Jurisprudence’ (IIPM Editorial)
• The third angle is controlling ‘precursor chemicals’...(IIPM ...
• Comfortably Numb (IIPM Editorial)
• Italian Banking Sector

LITTLE VENETIAN ANTIQUITY

First discovered by Christopher Columbus in 1498, Venezuela (meaning Little Venice) was named so by the Spanish explorers an year later (due to the way the Indians there built their houses over lakes). A prolonged Spanish rule followed, due to which Spanish influence on Venezuelan culture is deep rooted and strong. It was the first permanent settlement of Spanish rulers in South America. After many rebellions and revolutions the country regained independence on July 5, 1811, under Simón Bolívar. Since then, the country has faced major political upheavals. The army grew in power to control the nation in 1830. Juan Vicente Gómez was the last mascot of army rule. After his death in 1935, the country saw a democratic set up emerge, but it took time to enjoy real stability. It came only after Hugo Chavéz became President in 1998. He brought major changes in the constitution and governance. He has stood strong over the oil price issue in all OPEC meetings. But with many of his policies faltering, his seat of power is under threat.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Read more:-

• Seizing Golden Opportunities
• He dealt the rebels with aplomb of a master politician (IIPM B&E ...
• IIPM-Publications:- The czar of IT steps down
• IIPM Students Life > Campus Placement
• Story About IIPM-The Indian Institute of Planning and Management
• ‘In The Air Tonight’
• Markets Are In Real Danger
• Spoilt for choice
• The chameleon changes its colour again (IIPM B&E Article)
• THE TOWERS OF POWER

‘In The Air Tonight’

I can feel it coming in the air tonight, oh lord I’ve been waiting for this moment, all my life, oh lord Can you feel it coming in the air tonight, oh lord, oh lord...

Oh lord, indeed! As eagerly as Phil Collins in the 1980s hit ‘In The Air Tonight’ waited for the coming time, it perfectly described the excitement & animated revolution unleashed – the birth of the personal computer industry. “This is the computer for just about everyone who has ever wanted a personal system,” exclaimed C. B. Rogers, IBM VP, on August 12, 1981, unveiling the IBM Personal Computer (IBM 5150);“we believe its performance, reliability and ease of use makes it the most advanced, affordable personal computer in the marketplace.” At that time, though the fi rst PC in history – MITS Altair 8800 – had been released, and Steve Jobs and Steve Wozniak were pushing their invention – Apple II, neither could make quite the impact.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative


Read more Articles:-

1. Mr. ‘Pleasure’
2. Cadbury: Kuch Meetha Ho Jaye (IIPM Editorial)
3. ‘Carmichael House’
4. India’s trade portfolio
5. Thanda Matlab toilet cleaner
6. Got my mojo working, aha!!!
7. Airtel
8. Relationships and Relationship Marketing!
9. IIPM's New Websites
10. Marshy dessert!